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Synopsis: Part one of two. How supermarkets Lidl and Aldi have created shopping destinations in their middle aisles, luring in customers with eclectic products they never realised they neede...

Secrets of the Middle Aisle

Synopsis

Watch Secrets of the Middle Aisle series online. From heated dressing gowns to Himalayan salt lamps, Denise Van Outen explores the eclectic items we never realised we needed that are luring us to the middle ai...

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