Watch Quick Lane Bowl series free. The Quick Lane Bowl is a post-season college football bowl game certified by the NCAA that began play in the 2014 season. Backed by the Detroit Lions of the National Football League, the game features a bowl-eligible team from the Big Ten Conference competing against an opponent from the Atlantic Coast Conference. The Quick Lane Bowl is played at Ford Field in Detroit, Michigan as a de facto replacement for the Little Caesars Pizza Bowl, and inherited its traditional December 26 scheduling. Unlike its predecessor, which placed the 8th place team in the Big Ten against the Mid-American champion, the competing teams are selected by conference representatives and not based on final rankings. The Ford Motor Company serves as title sponsor of the game through its auto shop brand Quick Lane. The inaugural game between the Rutgers Scarlet Knights and North Carolina Tar Heels was played on December 26, 2014, marking the first time the two teams had ever played each other in a bowl game.
